Case study · Brokerage platform

Propmart Dubai

A curated Dubai off-plan platform, and the most complete Homeey build running today.

The client

Dreams Land Realty

Products used

The brief

Dreams Land Realty wanted a focused digital platform for Dubai off-plan investment: new launches and featured projects in one trusted place, and every enquiry reaching their team with its context.

What we built

The work

Discovery

New launches by month, communities, developers, a map, compare and shortlists across the off-plan catalogue.

PropGPT

Homeey AI under Propmart's name: natural-language search with property cards, voice input and lead capture mid-conversation.

Lead capture

A 2-minute property quiz, gated brochures, a lead pop-up and WhatsApp, all landing in Homeey CRM.

Search and AI search

Server-rendered pages, slug URLs, structured data per page type, a dynamic sitemap and llms.txt.

Visitor Intelligence

First-party tracking joined to leads and PropGPT conversations, with paid clicks classified.

Live

The site, running now

This is the production site, not a mock-up. Click into it to browse, or switch to the phone view.

propmartdubai.comLive

Propmart Dubai · Brokerage Platform for Dreams Land Realty, with Homeey AI as PropGPT

Screens

How it looks

Features redrawn with sample data, so no client or buyer data is shown.

yourbrokerage.comSample

YOUR BROKERAGENew launchesCommunitiesDevelopersMapAsk AI

Search projects, areas and developers

Dubai Marina2BRUnder AED 2MHandover 2027

Marina Vista

Dubai Marina

from AED 1.6MQ4 2027

Harbour Line

Dubai Marina

from AED 1.8MQ2 2028

Creek Gardens

Dubai Creek Harbour

from AED 1.4MQ1 2027

Discovery across the off-plan catalogue

Homeey AI · on your siteSample

2BR in Dubai Marina under AED 2M, with a good payment plan?

Three match. Marina Vista hands over first, in Q4 2027, with 60% due after handover.

Marina Vista

Dubai Marina

from AED 1.6M · Q4 2027

Harbour Line

Dubai Marina

from AED 1.8M · Q2 2028

Shall I send the payment plan to your WhatsApp?

Yes, please.

Lead captured, with the open question, in Homeey CRM

Ask about any project…

PropGPT answering from live inventory

Homeey CRM · LeadSample

Ahmed R.

Dubai Marina · 2BR

QualifiedHigh priority

New

Contacted

Qualified

Viewing

Negotiation

Won

Details

Source: Paid search · Google Ads
Arrived on: /dubai-marina/marina-vista
Budget: AED 1.5M – 2M
Quiz: 2BR · ready in 2027
Requirement: Needs a post-handover plan
Interested in: Marina Vista, Harbour Line

Timeline

12:05Asked Homeey AI which project hands over first
12:04Completed the property quiz
12:03Viewed the Marina Vista payment plan
12:01Arrived from a Google search ad

2 AI conversations · 9 messages

Every enquiry arriving in Homeey CRM with its story

Results

We publish figures only once they come from real CRM data and the client has approved them. They will appear here.

Want this for your brokerage?

A 30-minute walkthrough on a live site, with your questions. You leave with a plan for your brokerage.

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